The time has long gone when people wore a watch purely to tell the time. A watch is now very much a fashion accessory. At the top end of the market there are watches that sell for thousands of dollars but for that buyers require style and design and a mechanism that will lose even the tiniest thousandth of a second. It is a challenge that has been met by a number of specialist manufacturers. If you are going to be rolling around in a Hummer limousine in San Antonio, you want to have a watch that shows you mean business. Here are the names of those who have got to the top of their profession:
- Rolex is a Swiss watch made in Geneva and its name is instantly recognizable and such is its quality that unlike many other ‘’fashion’’ items a Rolex watch is a great investment.
- Ulysse Nardin is a brand first introduced in the middle of the 19th Its HQ is in Le Loche, Switzerland and its special niche is marine watches. The number of international awards it has received is evidence of its quality.
- Blancpain, from Biel in Switzerland is owned by the Swatch Group concentrates on quality not quantity; it makes just 30 watches a day such is the precision required to produce the smallest and thinnest movement in the watch sector today.
- Girard-Perregaux was first made towards the end of the 18th Century in La Chaux-de-Fonds, Switzerland. It has gained a reputation for design, hence its major appeal to the fashion conscious.
- Jaeger-LeCoultre from Le Sentier in Switzerland has a history dating back to the early 19th Their movements are complex and they produce a number of ‘’brands’’ within the brand
- Audemars Piguet has its headquarters in Le Brassus, Switzerland and began production in 1875. Its watches are regarded and fairly complex yet have the style and elegance that today’s discerning buyer requires.
- Lange & Söhne is in Glashütte, Germany and has forced its way into a Swiss dominated market by setting itself high mechanical standards.
- Breguet, founded in Paris in 1775 by Abraham-Louis Breguet is now part of the Swatch Group and since 1976 has produced its watches in the Vallée de Joux, Switzerland. Elegance and design are two words regularly associated with the brand, hence its prominence amongst luxury watch makers.
- Vacheron Constantin is a brand created by Jean-Marc Vacheron back in 1755. The company holds the Richemont brand and produces watches in both Geneva and Vallée de Joux.
- Patek Philippe may not have the name that Rolex has across society as a whole but among those in the position to buy a luxury watch it will always get serious consideration. In some people’s eyes there is no better watch on the market today because of a combination of accuracy and sheer craftsmanship.
Each of these watch manufacturers have earned a great reputation for the quality of the watches they produce. There is little between them and as with many luxury goods, manufacturers are intent on creating brand loyalty and the quality that helps them achieve it. Their longevity suggests that these manufacturers have achieved that.